As Internet speeds grew, so did the demands of the viewers and readers. Before long the demand for more online-videos became apparent. It is a universal and much bemoaned axiom that everyone likes to watch and nobody likes to read. YouTube became the third most viewed site in the world closely followed by Facebook and Google, and even those began focusing more and more on video. Pretty soon everyone wanted to be a video producer but then people realised that it was a bit more complex than they thought. The growth in the availability of chroma key stock footage has certainly added to the output and demand for better quality online videos.
This increased the need for mass small-frame video productions, lowering the cost of such along the way. But that also meant budgets shrank and a video production with a small budget has limits.
Enter Stock Footage
Ever since photography developed, images were accumulated and savvy photographers realized the value in re-selling their photographs. Image stock houses developed, offering large collections of anything a media producer could possibly need.
The same happened with film and video and the use (and indeed overuse) of stock video footage fuelled the B-movie industry, simply for its cost-effective nature. Today online videos depend heavily on stock material for the same reason and the stock footage market is booming more than ever.
But simply having footage that could be popped into an editing software is not enough. It needs to be manipulated and adapted to all sorts of specific needs. Chroma key stock footage offers this possibility.
Enter Chroma Key Stock Footage
To superimpose a character on an environment they could possibly not be in, the film industry has long relied on either rear-projecting an image on a screen behind the actor or removing the screen by selecting a specific color hue or chroma range. Blue was the most common used for many years until the emergence of computers and video made it possible to select any specific color. Thus any color can be used, but bright green became the most commonly used color as this specific type of green is unnatural and therefore unlikely to show up in an actor’s clothes.
Combining this with the concept of stock footage opened up a whole new range of possibilities.
Scenes could be developed that had been shot entirely on a green backdrop. The resulting footage can then be integrated into any given scene in ways that makes the use of this stock footage virtually unrecognizable. Indeed, most TV and many film productions rely heavily on stock material for explosions, gunshots, buildings, even vehicles and actors.
What Is Available As Chroma Key Stock Footage?
The possibilities are endless. Practically anything can be shot against a green or blue backdrop: from animals, explosions, falling debris, even actors, spokespersons and really any isolated element one could possibly need to create an effective video.
Choosing The Perfect Royalty-Free Video Stock Library
A royalty-free video stock library is a time-saver to anyone running a website who needs reliable, relevant, high quality videos to put up on their sites. As it is, visual content is very important today in ensuring that a site gets traffic and is converting visitors to loyal customers. However, if creating such visual content proves to be an issue, opting for royalty free stock videos is a great way to get around this problem.
Why use a video library?
The main reason to use a video library is that it saves you lots of time searching for or creating relevant videos for the topic of your blog post or web page. For instance, you may be talking about construction and do not have the time or the means to take HD video of construction sites or builders to put up on your site. A great solution is to find a library which has videos of building sites and construction workers which you can then use on your website.
Royalty-free license for videos
When searching for content, royalty-free video stock libraries will be the best sites to go to. These libraries offer videos for people to use as often as they like once that person has purchased the license to use the video. The great thing about royalty free content is that you can use it without being charged huge fees or even worse getting massive penalties for incorrect use of the video. When you buy a video to download this will come with an assumed license. In most cases the person who buys the video can then use that video for various applications and more than once. However, they are not allowed to give the video to any other person or organization.
Types of video available in a stock library
Most of the content is usually created by dedicated videographers and professionals. There are plenty of free stock libraries on the Internet today. As such, finding such content should not be a problem.
However, when searching for free stock content, it is important that you understand a few things. To help you make the best of your endeavors when working with free royalty content, we are going to look at some of the things that you need to understand about royalty free content on video stock libraries and what you need to consider when working with such content.
HD video quality
There is plenty of poor quality video material on the ‘Net but the free sites tend to have lower grade video footage. This might work for some situations but if you want to create a good impression then you if you go to a reputable video library like www.stockgiant.net you can find high-quality and high-definition video content. The difference in quality will make your website look far more professional and improve your image to any website visitors.
Are the library videos believable?
When considering royalty free content on a video footage library for use on your site, it is important that you take time to consider whether the content you get is believable and relevant. As it is, some libraries do not have that much content. As such, some of the content will be irrelevant. At the same time, when choosing videos from the library for your personal use, you need to consider whether the content you choose is relevant to what you are you talking about. This way, you are able to post videos that correspond with the information that you are trying to relay to your readers.
Can the library videos be used commercially?
Copyright issues with stock videos
Most videos found on libraries are usually copyrighted. However, when it comes to royalty free content, your options are much broader and there are fewer restrictions on how you use them. Nonetheless, there are usually some restrictions to how these content is used. It is therefore important that you take time to consider the library’s copyright rules in order to understand how you are going to use the content without infringing some rights in relation to the content you acquire from them.
Reliability of a video library
Commercial stock footage
When looking for a royalty free stock library, it is imperative that you look for a site that you can rely on. Do they have problems with their site? Does the site suffer down-times often? Is the site well optimized? How long does it take for pages to load and to download content from the library? Can they cater to your every stock content need? What kind of content does the site offer? For example smaller sites might only have nature themed videos available or only travel related content. By considering these factors when looking at different websites, finding a reliable company which has a broad range in its library, will make life much easier for you.
Overall, a royalty-free video stock library will be of great help to anyone looking for high quality content for use on their own site. By considering the above factors, choosing an library will become that much easier.
Where To Find Commercial Stock Footage Video Clips
Online marketing has become one of the best fields to advertise yourself as an individual or your business. It is easier for people to create new and innovative marketing tools and collateral and far cheaper than in the past. Because of this reason, business entrepreneurs have moved ahead with their advertising methods in order to attract more attention to win extra customers. First impressions always counts which is why companies and business owners are using marketing pieces to make themselves more memorable. Further, with the rise in the viewing of online video, businesses want to quickly create more videos and the fastest way to achieve that is to use commercial stock footage.
How to use commercial stock footage in the business sector
Online users are known to watch more videos that read text. No matter what your text is about, videos always seem to get the most attention from viewers. Why? Because it is easy to understand with more action that plain text, it is simple to access, requires less attention and can be viewed on the go on a tablet or mobile phone. This applies to other business owners looking for suppliers as well as to consumers. If people come across an engaging title of a video they can simply watch that to learn what they are looking for. Many of the world’s biggest brands use this method to capture their audience without much of a struggle.
Another way that you can use commercial stock footage for business is to educate people. This is one way to set yourself apart from your competitors. If you are willing to explain more about your product or service and do so in a way that is easy for people to receive, then you will have an advantage over those who do not. The key is to make your video entertaining and enjoyable to watch. People do not want “Death by PowerPoint”, instead they want to be entertained.
Improve your brand image by using stock footage
Video clips also make your brand looks classy in the commercial sector, compared to those brand that do not use video stock footage. Despite what they might say about price, clients and customers actually do not like cheap things. They prefer to buy from or be associated with products that have a high perceived value. And a simple way to achieve that is to use HD stock footage. The careful use of these video clips can look expensive and very creative yet in reality are quite low-cost to produce – if you know what you are doing. A short clip can cover a lot of details for customers compared to any other form of advertising.
Where do you find commercial stock footage?
Desert camel v ideo stock footage
People have two choices when it comes to making videos for online usage. They can either make all of the material themselves or they can buy clips from video distribution companies. The second option is far easier, less cost and is likely to produce better results too.
Surprisingly, video clips and stock footage for commercial use are easy to find. There are hundreds of domains online, which offer different kinds of video clips for commercial use. Another great benefit about some of these clips is that, you can find a number that are free of charge. However, these can be of inferior quality. One downside is that there can be a huge amount of small print you have to adhere to. Image and video stock websites have very strict policies about who and how their material can be used. If you download and use video clips without the right consent then you can be opening yourself to some hefty fees for illegal use. So be careful and look for sites that offer royalty-free HD video.
Types of commercial stock footage
Different websites offer various kinds of videos clips, some of them different styles such as action or nature videos while others have better quality than others. Some specialize in high definition HD video footage while others offer cheap or free low-grade material.
Others offer clip-art type animations, some have white board style clips and yet more supply the more common video that we are used to seeing.
Because of these reasons, it is important that you a find a website that offers video clips that are related to your business. All you need to do is register with the website so that you can have a peek at each video you are interested in.
If you want to use it, then you simply pay for the license for the type and amount of use you want. Again, be careful as some sites only allow a single use of any particular item.
Websites that offer HD commercial stock footage
Inferno stock footage
Below is a list of websites where you can find commercial stock footage video clips for use in your presentations or websites.
If you prefer using animated videos for your site or blog, ignitemotion.com will suit you just fine. You will find many animations to choose from, and they are all free of charge.
Splasheo.com is also an excellent website for those who wish to design their animation backgrounds. Splasheo provides all the necessary tools that you will need including pictures, to create your video clip playback.
Another reliable website where you can find video clips and templates is flixpress.com. Here you can make your own video which might be fun but is it a productive use of your time?
If you are not interested in high definition quality videos or animated clips, then you can check out Motion Backgrounds site for motion images.
Creating first class videos using commercial stock footage
However, if you are busy but want to impress your audience with HD videos but do not want to go the expense of creating them yourself or outsourcing the work at $40 per hour and more, then the easiest and most cost-effective option is to got a site like stockgiant.net. They have everything you need – royalty free, HD quality stock footage for commercial use. The prices are some of the best you can find and their video archive is being added to all the time.
Use of video clips is a great way to introduce your business to clients and audience. It also gives you a chance of stating what your business is about before you even engage your customers and clients. The videos clips are also difficult to forget and they will stick in the viewer’s memory.
Conclusion – commercial stock footage
Commercial stock footage HD video clips are engaging to watch and add a degree of professionalism about your business. They create a great impression to your prospective clients and also enable a better understanding of your company and its products or services. This is a very cost-efficient way to get in front of your customers and make fantastic presentations.